Happy Sunday Funday! #Discover PVRP EMusic Live 000.4: Summer Toonz! Mixed live by RP on Sunday, August 11, 2017 ..Enjoy! @prpemusic
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Happy Sunday Funday! #Discover PVRP EMusic Live 000.2 going full Techno on this beautiful Sunday! Mixed live by RP on Sunday, July 30, 2017…Enjoy!
Happy Sunday Funday! #Discover PVRP Live before we officially launch! PVRP Live 000.1 was mixed live by RP on Sunday, July 23, 2017…Enjoy!
Center for Sales Strategy (CSS) Certified
-Executed and optimized digitally integrated marketing campaigns including Web/Mobile/Geo/Social. I was able to create our paid social campaigns in-house to increase revenue by over 20%
-Pulled and analyzed daily reports using Google Analytics & Double Click for Publishers to make recommendations for improvements.
-Created and published engaging content for our clients using the station websites and social media. I had success with community growth & audience engagement campaigns, specifically when promoting concerts.
-Maintained subscriber databases to activate targeted segmented audience marketing campaigns reaching nearly 100,000 users.
-Designed and created a website to showcase Radio One Philadelphia’s advertising capabilities using WordPress and was able to capture 40% more sales leads. r1philly.wordpress.com
World Cafe is a radio program hosted by David Dye in Philadelphia, PA on WXPN and is nationally syndicated on over 200 NPR member stations. The show includes a mix of music from blues, rock, folk, and world music to country, along with live performances and interviews.
My responsibilities included:
Assisted with XPN Fest 2016 – Artist Hospitality
Assisted with XPN’s Non-COMMercial Convention 2016 – Artist Hospitality
Assisted with in-studio artist hospitality
Prepared and maintain playlist catalogs
Researched | Formatted scripts and write promotional copy
Managed World Café bookings and broadcast calendars
Assisted with Guest Services during live performances at the World Cafe Live
Artists I worked with include:
Music, along with all art, has been an essential part of society for a very long time. Music has been ever evolving from Elizabethan Era instruments, to folk singers, to the disco era, to the electronic era of today. As we have advanced technologically in society, the way we consume music has inevitably been transforming as well. The music industry has been under constant change since it’s existence, within the past decade we have seen a massive shift of how we consume music; from listening to music on the radio and CD’s, to internet radio and mp3’s, and most recently we have seen a surge in music streaming services that is diminishing ownership of personal music libraries.
WHIP – Watts On The Weekend – Producer
WHIP is one of the original 15 college radio stations to be on iHearRadio.
Created & designed the website
Scouted & booked DJs to feature on the show
Maintained social media pages
Created promotional materials (audio, & graphic) – found on website
Managed the show’s partnerships with local venues and promoters
Guest DJ’s Included:
Milk & Cookies
Vaux & Rivera + Many More
The Electric Factory
East Side Entertainment | District N9NE
Designed & Created the Official Watts On The Weekend Website
Concert Recap Video:
The History of Radio
Group Project about the history of radio. Project created for Comm 100 at PSU Brandywine during the Fall 2012 semester.