Music Event Guide: Fall 2018

Concert Reviews


Fall 2018

 


 

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PODCAST
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AGENCY SERVICES

 

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Fame House (Universal Music) - Paid Media Assistant

Fame House (Universal Music Group) – Paid Media Assistant

 

Fame House (Universal Music) - Paid Media Assistant

Fame House (Universal Music) – Paid Media Assistant

  • Execute & optimize paid digital media campaigns for artists, labels, promoters, and brands to exceed KPI’s
  • Manage an EDM Promoter’s account executing & optimizing over 100 Facebook/IG Conversion Ad campaigns a month for tours and festivals
  • Create and execute paid marketing plans using influencer marketing through UMG Brands
  • Report weekly & monthly metrics and invoices
Randall Peery

 

Radio One – Integrated Marketing Manager

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Radio One Philadelphia – Integrated Marketing Manager

Center for Sales Strategy (CSS) Certified

-Executed and optimized digitally integrated marketing campaigns including Web/Mobile/Geo/Social. I was able to create our paid social campaigns in-house to increase revenue by over 20%

-Pulled and analyzed daily reports using Google Analytics & Double Click for Publishers to make recommendations for improvements.

-Created and published engaging content for our clients using the station websites and social media. I had success with community growth & audience engagement campaigns, specifically when promoting concerts.

-Maintained subscriber databases to activate targeted segmented audience marketing campaigns reaching nearly 100,000 users.

-Designed and created a website to showcase Radio One Philadelphia’s advertising capabilities using WordPress and was able to capture 40% more sales leads. r1philly.wordpress.com

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Randall Peery

 

Temple University

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Temple University — 2013-2016


Music Marketing:

Professor: Chip Schutzman

Screen Shot 2016-03-14 at 3.48.24 PM

Reggie‘s Marketing Plan for Debut EP ’21’

Created  by Randall Peery, Ebony Pitts, and James Kelly


Media Sales:

TD Bank Ad Billboard

Created and Pitched a Marketing Campaign for TD Bank: Click here for presentation

TD Bank Ad 2

Graphics Created by: Randall Peery

Marketing Campaign & Presentation Created by: Randall Peery, Rick Ptakowski, and Arielle Moore 

~Created a mock pitch to Starburst as if I were working for Comedy Central.~

Click here for Comedy Central_Starburst Pitch_Peery


Creating a Media Business:

Professor: Bill Mooney

Created a Business Plan for a RP Entertainment, a music production & streaming business.


Art of Record Production: 

Professor: Jack Klotz

Created a Recording Project Production Budget

Negotiated & Created a Contract


Entrepreneurial & Innovative Management:

Worked on semester-long project to start a company and pitch to potential investors

Learned & implemented new tools to stimulate innovation

Used the innovative tools to create an innovative business idea

Created a Kickstarter Campaign


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Study Abroad: London – FIE

I spent 4 months living in the Royal City of London. I attended courses learning about London and British Media, while also interning at UltraDJ Management. I spent a lot of my time traveling Europe and comparing Europe’s culture & media to America’s. FIE is affiliated with Imperial College of London which permitted me to join the Music Production Club.

Courses I attended include:
British Mass Media & Culture: Professor: Christopher Cook
Travel Writing
Picturing London
Internship Seminar: UltraDJ Management


Tech Culture

Professor: Adrienne Shaw

Emerging Technologies Altering How We Consume Music

This is a research project I did for my Tech Culture course about the transformation over the past decade of how people consume music.

This is a second episode of Traveling Through Time with Music. I created this for a school project. The episode is meant to portray how life will be in the year 2031; including projections the political election, Grammy’s, weather, and future products in 2031. Hosted and produced by Randall Peery.


Studio Music Recording

Professor: Phil Nicolo

These are a series of audio pieces I created for my Studio Music Recording course.

This is a class project where I created the audio bed for a Temple U promo video.


Audio For Media

Professor: Jack Klotz

These are a series of audio pieces I created for my Audio for Media course.

This is a class project where I created the audio bed for a Temple U promo video.


Mosaics II

Voting Reform website

This is a mock website I created for a class project proposing voting reform.

Phillybass’d Entertainment & Records- Marketing & Audio/Video Live Streaming Intern

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Phillybass’d Entertainment & Records

Freelance Streaming Media Consultant

May 2015 – July 2015

Acted as a consultant for PBE to find out the best media streaming solution for the company.
Compiled my research into a report and presented findings on live video streaming

Marketing & Social Media Analyst Intern

May 2014 – September 2014

Managed 3 client accounts – social media, marketing, & promotional campaigns
Created artist’s bio’s, EPKs, and other necessary documents
Contacted local radio stations to promote the clients and build a business partnership
Researched and presented findings for creating an internet radio station
Prepared and gave presentations

Blog post by Randall PeeryThe Importance of Radio in the Promotional Game